Question 1

What is AI findability and why does it matter for my business?

Accepted Answer

AI findability measures how easily AI tools like ChatGPT, Gemini, and Perplexity can find, understand, and recommend your business. Over 2 billion people already see AI-generated answers in Google, and 93% of users in Google's AI Mode never click a link. If AI engines don't know your business exists, you're invisible to a fast-growing share of your customers — and that share is only increasing.

Question 2

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO stands for Generative Engine Optimization — it's the practice of optimizing your online presence so that AI-powered tools like ChatGPT, Gemini, and Perplexity can find, understand, and recommend your business. Think of it as the next evolution of SEO: while SEO targets traditional search engine rankings, GEO targets how AI engines describe and recommend you in conversational answers. Clareo is a GEO analysis tool — it measures your current AI visibility and shows you exactly what to improve.

Question 3

How is AI findability different from traditional SEO?

Accepted Answer

Traditional SEO optimizes for Google's link-based search results — getting your website to rank higher in the blue links. AI findability (GEO) optimizes for how AI engines understand, remember, and recommend your business in conversational answers. The two are related but different: only 12% of URLs cited by ChatGPT rank in Google's top 10. Strong Google rankings alone don't guarantee AI visibility. You need both, and they require different strategies.

Question 4

Which AI engines does Clareo test?

Accepted Answer

Clareo tests your visibility across three major AI engines: ChatGPT (OpenAI), Gemini (Google), and Perplexity AI. Each engine discovers businesses differently — Gemini draws heavily from Google Business Profile data, ChatGPT relies on its training knowledge plus web search, and Perplexity searches the web in real time and cites its sources. Testing all three gives you a complete picture of your AI visibility.

Question 5

Why do different AI engines give different results for the same business?

Accepted Answer

Each AI engine has different data sources and update cycles. Gemini draws heavily from Google's own ecosystem (Business Profile, Maps, Knowledge Graph), so changes there show up quickly. Perplexity searches the web in real time, so improvements to your website and online presence appear within days. ChatGPT relies partly on training data with a knowledge cutoff date — meaning recent changes to your online presence may take months to be reflected. A low ChatGPT score doesn't mean you're doing poorly — it means ChatGPT hasn't absorbed your latest information yet.

Question 6

How long does it take for improvements to show up in AI visibility?

Accepted Answer

It depends on the AI engine. Perplexity reflects changes almost immediately since it searches the web in real time. Gemini typically picks up changes within days to weeks, especially through Google Business Profile updates. ChatGPT is the slowest — it relies on periodic training updates, so changes can take 3-12 months to appear. The good news: improvements you make now for Gemini and Perplexity also build the foundation that ChatGPT will eventually absorb. The sooner you start, the sooner every engine catches up.

Question 7

Why can my score vary between analyses done right after each other?

Accepted Answer

AI engines don't give identical answers every time — they're probabilistic, not deterministic. When you ask ChatGPT the same question twice, you may get slightly different wording, different business recommendations, or different ordering. This means your blind test results can fluctuate by a few points between runs. This is normal and expected. What matters is the trend over time, not any single score. That's why Clareo provides a score timeline so you can track your real trajectory.

Question 8

How is the AI findability score calculated?

Accepted Answer

Your score (0-100) is a weighted composite of four categories: Technical Accessibility (10%), Content Quality (30%), Online Presence (35%), and AI Visibility Testing (25%). Content and presence carry the highest weight because they're what AI engines actually use to learn about and recommend your business. Each category contains multiple individual checks, and every check is scored, explained, and paired with actionable recommendations.

Question 9

What do the score ranges mean?

Accepted Answer

0-39 (Getting Started): AI engines barely know you exist. 40-54 (Building): Some visibility, but significant gaps. 55-69 (Well on Track): Good foundation, room to grow. 70-84 (Strong): AI engines know and recommend you. 85-100 (Exceptional): You're a top reference in your industry for AI engines. Most European SMBs score between 25-55 on their first analysis.

Question 10

What can I do to improve my score?

Accepted Answer

The most impactful actions are: claim and fully complete your Google Business Profile, get listed on 4+ third-party platforms (Trustpilot, LinkedIn, directories), add FAQ schema markup to your website, ensure your robots.txt allows AI crawlers, and write content that directly answers the questions your customers ask. Clareo provides a prioritized list of personalized recommendations after each analysis — ranked by impact so you know exactly where to start.

Question 11

How often should I re-analyze my business?

Accepted Answer

We recommend re-analyzing after making significant improvements — like completing your Google Business Profile, publishing new content, or getting listed on new platforms. For active optimization, monthly analyses work well to track your progress. For maintenance, quarterly is sufficient. Your score timeline shows your trajectory over multiple analyses.

Question 12

Can I track my progress over time?

Accepted Answer

Yes. Your dashboard shows a score timeline with all your past analyses, so you can see exactly how your AI findability improves as you act on recommendations. Each analysis is a snapshot — over time, the trend shows whether your efforts are working.

Question 13

What platforms and directories does Clareo check?

Accepted Answer

Clareo checks 14+ platforms and data sources: Google Business Profile, Google Knowledge Panel, Wikipedia, Wikidata, LinkedIn, Facebook, Instagram, Trustpilot, your national business register (KBO, KVK, SIRENE, Companies House), local business directories, brand search presence across search engines, external domain mentions, web mentions, and news coverage.

Question 14

How does Clareo measure AI findability?

Accepted Answer

Clareo runs 45+ automated checks across four categories, then performs a live blind test across three AI engines. First, it crawls your website to analyze technical setup and content quality. Then it checks your presence across 14+ platforms and directories. Finally, it asks ChatGPT, Gemini, and Perplexity real industry questions — without mentioning your business name — and checks whether they recommend you. The results are combined into a single score with a detailed breakdown and personalized recommendations.

Question 15

What is a blind test and how does it work?

Accepted Answer

The blind test is Clareo's most important check. We ask AI engines questions your customers would ask — like 'who builds luxury villas in Leuven?' or 'best Italian restaurant in Ghent?' — without any hint about your business. We then check if AI mentions you, and across which engines. This reveals your true AI visibility exactly as your customers experience it. No other tool does this across three engines simultaneously.

Question 16

How long does an analysis take?

Accepted Answer

A full Clareo analysis takes about 2.5 minutes. During that time, it crawls your website, classifies your industry, runs 45+ mechanical checks, queries three AI engines in parallel, verifies all results against your business identity, and generates a personalized report with scored recommendations. You can play our AI findability quiz while you wait.

Question 17

Why is Clareo unique compared to other tools?

Accepted Answer

Most AI visibility tools only monitor whether AI mentions your brand — they track prompts but don't analyze why you do or don't appear. Clareo goes deeper: it performs a complete GEO audit (45+ checks across your website, platforms, and search presence), runs live blind tests across three AI engines, and then generates ready-to-publish content to fix the gaps it finds. It's the only tool that combines analysis, testing, and content generation in one platform — specifically designed for European SMBs, with support for Dutch, French, and English.

Question 18

Does Clareo's crawling affect my website?

Accepted Answer

No. Clareo reads your website the same way a search engine would — it never modifies, uploads, or changes anything on your site. The crawl is lightweight (typically under 20 pages) and uses AI-powered content extraction rather than aggressive scraping. Your visitors won't notice anything, and your server won't be affected.

Question 19

How much does Clareo cost?

Accepted Answer

Clareo offers four plans: a free Sample plan (1 analysis with basic scores), Starter at €49/month (1 analysis/month with full insights), Growth at €99/month (5 analyses/month, content generation, competitor tracking), and Scale at €199/month (30 analyses/month, up to 10 businesses). Annual billing saves you 2 months. All prices exclude VAT.

Question 20

What's included in the free plan?

Accepted Answer

The free trial runs a one-time analysis of your technical and content signals — enough to see your baseline scores and category breakdown. AI engine testing (ChatGPT, Gemini, Perplexity), detailed check-by-check insights, personalized recommendations, and content generation all start with paid plans. It's designed to give you a taste of where you stand — upgrading unlocks the full picture.

Question 21

What are content credits and how do they work?

Accepted Answer

Content credits are used to generate AI-optimized content tailored to your business. Clareo offers 50+ content types: FAQ pages with schema markup (20 credits), blog posts targeting your blind test gaps (25 credits), service descriptions, meta tags, robots.txt configurations, and more. Each generated piece is scored on 10 GEO best practices. Credits reset monthly, and Growth/Scale plans include free weekly articles that don't cost credits.

Question 22

Can I cancel my subscription at any time?

Accepted Answer

Yes, absolutely. There are no contracts or commitments. You can cancel, pause (up to 3 months), or change your plan at any time from your account page. If you cancel, your access continues until the end of your current billing period.

Question 23

Which countries does Clareo support?

Accepted Answer

Clareo supports businesses across 31 European countries, with full localized checks for Belgium, the Netherlands, France, Luxembourg, the United Kingdom, and Ireland. These six countries have detailed national business register integration, local directory checks, and country-specific geographic signals. All other European countries get AI-powered registry lookups and the full analysis pipeline.

Question 24

Do you offer plans for agencies?

Accepted Answer

Yes. If you manage 10+ client businesses, we offer custom volume pricing with dedicated support. Our agency partners use Clareo to run AI findability audits for their clients across Europe. Contact us directly to discuss a tailored plan.

Question 25

What do I need to create an account?

Accepted Answer

Just your email address. Creating a Clareo account is free and takes seconds. To run an analysis, you'll need your business name and website URL — that's it. Clareo automatically discovers your business registration details, industry classification, and service area.

Question 26

Can I manage multiple businesses under one account?

Accepted Answer

Yes. Depending on your plan, you can manage 1 to 10 businesses under a single account. Each business gets its own analysis history, score timeline, content studio, and competitor tracking. This is ideal for owners with multiple locations, brands, or for agencies managing client portfolios.

Question 27

Is Clareo GDPR compliant?

Accepted Answer

Yes. Clareo is built and hosted in Europe, and fully complies with GDPR. We only collect the minimum data needed to run your analysis (email, business name, website URL). We never sell your data, and you can export or delete your entire account at any time.

Question 28

Can I export or delete my data?

Accepted Answer

Yes. You can export all your analysis data from your account page, and you can request full account deletion at any time. When you delete your account, all your data — analyses, content, settings — is permanently removed.

Question 29

What languages does Clareo support?

Accepted Answer

Clareo's interface is available in Dutch, French, and English. The analysis engine understands content in all three languages, and all generated content (recommendations, blog posts, FAQ pages) is produced in your selected language. AI blind tests are conducted in the language most relevant to your market.

Question 30

Is the Clareo analysis 100% accurate?

Accepted Answer

No analysis based on AI can be guaranteed 100% accurate. Clareo combines website crawling, public data sources, and AI engine queries — each with their own limitations. Findings are estimates and snapshots in time. AI engines (ChatGPT, Gemini, Perplexity) can give different answers to the same question on different runs. Clareo is designed to be useful and directional, not a final verdict. Always sanity-check before acting on a recommendation.

Question 31

How does Clareo collect data about my business?

Accepted Answer

We only collect what is already publicly available: your website, public business registers (KBO, KVK, SIRENE, Companies House, VIES), AI engine responses to public questions, and search engine results. We do not use private databases, scraped credentials, or paid data brokers. Our crawler is designed to respect robots.txt and machine-readable opt-out signals.

Question 32

Can I have my business removed from Clareo?

Accepted Answer

Yes. Email privacy@clareo.be with your website. We acknowledge within 72 hours, respond substantively within 7 days, and complete removal — including adding your domain to a permanent exclusion list — within 30 days, in line with GDPR Article 12(3). Full procedure and response times are documented on our Trust & Safety page. Reports already downloaded by other users remain in their possession; we cannot recall those.

Question 33

I think Clareo got something wrong about my business — what do I do?

Accepted Answer

Please email info@clareo.be with the analysis and what is incorrect. We acknowledge within 72 hours and aim to correct or remove the affected content within 30 days — sooner for clearly harmful content. Full procedure on our Trust & Safety page. Accuracy matters to us.

Question 34

Does Clareo respect robots.txt and website crawl rules?

Accepted Answer

Our crawler is designed to respect robots.txt and common machine-readable opt-out signals. If you want to prevent Clareo from analyzing your site, add the appropriate directives to your robots.txt or contact us at privacy@clareo.be for permanent exclusion.

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